Posted by: Howard Tarnoff, Founder and Managing Director of Customer Success, LLC
There’s no need to leave your customer advocacy to chance.
In fact, in today’s competitive SaaS world you won’t find yourself very competitive unless you address how you’re cultivating advocates on behalf of your product and brand.
The good news is, you can operationalize various processes that engage customers to cultivate and convert them into advocates, not only for your benefit, but first and foremost for your customers’ benefit.
When done successfully this approach turns more of your customers into thought leaders in their industry while they actively advocate on your behalf -- a true win-win.
Such efforts create meaningful gains in specific metrics from NPS and CSAT to hard dollar impacts on new sales pipeline, cross-sells and upsells.
Want to learn how to achieve this?
Join the “Customer Success + Marketing” webinar hosted by Gainsight and Influitive on February 22, 2018 at 10am (PT) / 1pm (ET).
You’ll learn real-world, practical advice on how to reach customers at the right moments to bring them, and you, value, allowing you a repeatable method to cultivate an influential team of customer advocates.
Learn cross-functional ideas about how you can motivate customers to take advocacy actions like contributing to case studies, webinars, videos, online reviews, and other valuable assets.
Join, me, Howard Tarnoff (Founder & Managing Director of Customer Success LLC) and Carlos Gonzalez (Vice President of Customer Success Operations at Ceridian) as we reveal the advocacy playbooks we respectively use to:
Even if you can’t attend live, register and get the recorded replay emailed to you.
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